Seth Richtsmeier

SEO professional and freelance content writer. Curious and passionate about everything digital marketing. 


Specializing in long-form content like blog posts, press releases, eBooks, and case studies. Lean on my decade of experience working with clients in industries such as marketing, employee experience, health, HR/talent management, and more.

Flat Rate vs. Hourly Rate: Making the Right Choice for Your Business

Before you can price your services, you’ll have to choose whether you want to charge a flat rate or by the hour. This guide will help you understand whether hourly or flat rate pricing will be more profitable for different types of services to help you pick the best pricing strategy for your business. What is flat rate pricing? Flat rate pricing means charging a set price for a job or service, no matter how long it takes to finish. Instead of billing customers by the hour, yo...

How to use content marketing to increase brand awareness

The Content Marketing Institute survey weighs in on the value of content marketing for brands. According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – i

What is Enterprise SEO?

Enterprise SEO is a full-scale, comprehensive approach to search engineSearch EngineA search engine is a website through which users can search internet content.Learn more optimization for large businesses that handle websites with thousands of pages and need robust SEO strategies. Enterprise SEO marketing is a field that requires both high and granular-level strategies to improve revenue for large organizations. These organizations are generally in the Fortune 1000 and have robust teams giving...

Employers are re-thinking experience requirements amid the labor shortage

In recent years, there has been a global restructuring of the workforce. Whereas job security for workers was a major point of concern at the onset of the pandemic, employers today are facing new challenges as ‘The Great Resignation’ continues on. In July of 2021 alone, over four million Americans quit their jobs, with a large portion represented by mid-career workers aged 30-45. This demographic is showing an increase in resignations of about 20% compared to 2020. These numbers tell a story ab

5 signs you need a financial wellbeing program

As the global economy continues to feel the stress and burden of the COVID-19 pandemic and the change it has created for organizations around the world, employees are feeling pressure to find and keep jobs that offer financial security and generous benefits. Because financial benefits continue to be a great pull, it’s only natural that employers are eager to find tangible ways to help employees achieve financial wellbeing at work. People need to continue to be happy with their roles and resourc

This Cannabis Brand is Leading the Way in California Sustainability

The cannabis industry generates a lot of waste, especially with packaging materials. We need to do better. And there’s a brand we like – both for their products and their practices – that’s setting the example for others. A Golden State was born in Northern California under the watch of the Cascade Mountains. The brand has blossomed into one of the state’s leaders in high quality cannabis flower. They’re not like other cannabis brands A Golden State (AGS) is an innovative, pioneering brand th

Joint Pain: Causes, Diagnosis, and Treatment Options

Many things could be the source of pain in your joints. Whether caused by a single factor or several, chronic joint pain can be difficult to cope with. Your symptoms, area of discomfort, and health history can help your doctor correctly diagnose and treat your joint pain. In this article, I’ll cover common causes of joint pain, how your doctor may diagnose them, and available treatments. Joint pain is discomfort or inflammation in any of your joints. The pain may be persistent, or it may com

Rising Healthcare Spending Is Taking Its Toll on Consumers

Healthcare in the United States has been a controversial and difficult subject in politics, industry, and homes. While the quality is some of the best in the world, the affordability is lackluster. Many variable prices continue to rise and become burdensome consequences to American consumers, affecting individuals and families across all income levels, hitting their finances, health, and quality of life. This produces consequences for individuals, healthcare providers, and the economy, as a fru